A&B Central Square Nha Trang: Shopping, Dining & Entertainment

Featuring a shopping center and a vast square, AB Central Square is a sought-after hub for shopping, entertainment, and organizing engaging performing arts events for both tourists and locals. Within the square's premises, numerous creatively themed decorative concepts are set to make it a magnificent destination for check-ins.

Located on the bustling Tran Phu Street, A&B Central Square Nha Trang is one of the prominent commercial complexes in the city centre. The building boasts a prime location with three street frontages along Tran Phu, Hung Vuong and Le Thanh Ton Streets, directly opposite 2/4 Square and Tram Huong Tower.

Beyond shopping, A&B Central Square offers a wide range of dining and entertainment options, including McDonald’s, Pizza 4P’s, El Gaucho, Basta Hiro and City Games, alongside fashion, accessories and personal care stores. The shopping centre also provides convenient facilities such as free Wi-Fi, ATMs, seating areas, flight check-in kiosks and a smart parking system. 

With its central location close to the beach, A&B Central Square is a convenient stop for visitors looking to combine shopping, dining and entertainment while exploring Nha Trang without travelling too far.

Quick Facts About A&B Central Square Nha Trang

1. Where is A&B Central Square Nha Trang located?

A&B Central Square is located at 44 Tran Phu Street, an easily recognisable location in the heart of Nha Trang’s coastal city centre.

The building boasts three prime street frontages along Tran Phu, Hung Vuong and Le Thanh Ton Streets, making it easily accessible from multiple directions. Located directly opposite 2/4 Square and Tram Huong Tower, two iconic landmarks in central Nha Trang, A&B Central Square is a convenient stop to include in your itinerary while strolling along the beachfront or exploring the square. 

The shopping centre also has designated pick-up and drop-off points at the Tran Phu and Hung Vuong entrances, making it convenient for visitors travelling by taxi or ride-hailing services. Đối với khách đi phương tiện cá nhân, trung tâm có hệ thống bãi giữ xe sử dụng thẻ từ, hỗ trợ kiểm soát xe ra vào tự động.

2. What makes A&B Central Square special?

The first highlight of A&B Central Square is its prime location in the heart of the city, just steps away from the beach.

Standing approximately 36 storeys tall, the building features a distinctive design inspired by a sail catching the wind. Combined with its unique A-shaped floor plan, the architecture maximises sea views and showcases the beauty of Nha Trang, a coastal city renowned for its picturesque bay. 

However, for tourists, the main attraction is A&B Shopping Mall, which operates within the complex. The mall serves as a shopping, dining and entertainment destination, regularly hosting promotional offers and customer events. In 2026, the shopping centre also celebrated its 8th anniversary with a series of activities, including shopping promotions, workshops and other special programmes. 

As a result, A&B Central Square is not only an ideal shopping destination but also a convenient stop for families and groups of friends while exploring Nha Trang. 

3. What can you shop for at A&B Central Square?

A&B Central Square currently features a diverse range of brands, covering fashion, accessories, personal care products and everyday essentials.

Well-known brands include:

• Quiksilver
• Roxy
• XTEP
• Samsonite
• Guardian
• Along with many other fashion and accessories brands. 

First floor

The first floor features a variety of well-known brands that visitors can easily explore upon entering the shopping centre, including McDonald’s, House of Samsonite, Quiksilver, Roxy, XTEP, Guardian, Basta Hiro, Mikado Sushi, Lemino and several other stores. 

This floor is ideal for visitors looking to combine shopping and dining in one convenient stop.

Second floor

The second floor offers more options, including Lock&Lock, Pizza 4P’s, El Gaucho, Saga du Mekong and, notably, City Games. This mix of brands makes A&B Central Square more than just a shopping destination. It is also ideal for families looking to spend a few hours enjoying both dining and entertainment.

Many stores currently list their opening hours as approximately 9:30 AM – 10:00 PM, although specific hours may vary by brand.

Third floor

The third floor features a wider selection of fashion and lifestyle brands, along with experiential activities, including Etheria, iBasic, HSG Linen, T&T Outlet, MyParis, Bối Art – Workshop Nha Trang and Ivy Export. 

Compared to the first and second floors, the third floor is better suited for visitors looking to continue shopping or take part in hands-on activities, such as workshops, during their visit.

4. What to eat at A&B Central Square Nha Trang?

Dining is one of the main reasons to include A&B Central Square in your itinerary when exploring central Nha Trang. The shopping centre offers a diverse range of dining options, from fast food and pizza to steak and Japanese cuisine.

McDonald’s is located on the first floor, while Pizza 4P’s and El Gaucho are on the second floor. If you are looking for a quick meal while shopping, the dining options on the lower floors are particularly convenient. For a more leisurely dinner, steakhouses, pizza restaurants and BBQ venues are better suited to families and groups of friends.

In particular, Lumiere Texas BBQ & Craft Beer at A&B Central Square is an ideal choice for a change of pace after enjoying Nha Trang’s seafood and traditional Vietnamese dishes. The restaurant is known for its Texas-style BBQ ribs, smoked beef brisket, steaks, burgers and tacos, alongside a diverse selection of craft beers and cocktails. 

In addition to its permanent dining and retail outlets, A&B Central Square regularly offers seasonal dining and shopping promotions. Therefore, if you have a particular restaurant in mind, it is worth checking the latest offers before your visit.

5. Entertainment and facilities at A&B Central Square

Beyond shopping and dining, A&B Central Square also offers entertainment options for families with young children or visitors looking to spend some time indoors.

City Games

City Games is currently located on the second floor of A&B Central Square. It is an indoor play area for children, offering ticket options that vary by day of the week. 

This is a convenient option for families looking for indoor activities when Nha Trang's weather is too hot or rainy.

ATM

ATMs are available throughout the shopping centre for visitors who need to withdraw cash.

Seating areas

Seating is available in various areas throughout the shopping centre, allowing visitors to take a break between browsing stores. 

Flight check-in kiosk

A distinctive feature is the Vietjet Air online check-in kiosk, allowing passengers to complete certain pre-flight procedures directly at the shopping centre.

6. How to include A&B Central Square in your stay at TUI BLUE Nha Trang

If you are staying at TUI BLUE Nha Trang, A&B Central Square is one of the easiest attractions to include in your itinerary when exploring the city centre, as it is only approximately 500 m.

From the hotel, you can visit A&B Central Square for shopping, dining or some fun at City Games before continuing to 2/4 Square, Tram Huong Tower and Nha Trang Beach. The short distance makes your itinerary more flexible, especially if you prefer not to spend too much time travelling between attractions. A simple plan is to spend the afternoon at A&B Central Square, enjoy dinner at one of its restaurants, then take a walk along the beachfront when the weather becomes cooler.

TUI BLUE Nha Trang located at 18 Tran Hung Dao Street and approximately 350 m, making it convenient to combine shopping, dining and a stroll along the beachfront in a single outing.

7. Frequently asked questions about A&B Central Square Nha Trang

Where is A&B Central Square Nha Trang located?

A&B Central Square is located at 44 Tran Phu Street, Nha Trang City, Khanh Hoa Province, with three prime street frontages along Tran Phu, Hung Vuong and Le Thanh Ton Streets. 

What is there at A&B Central Square?

The shopping centre features fashion, accessories and personal care stores, restaurants, eateries and entertainment areas. Some well-known brands include McDonald’s, Pizza 4P’s, El Gaucho, Guardian, Quiksilver, Samsonite, Lock&Lock and City Games. 

Does A&B Central Square have a children's play area?

Yes. City Games is currently operating on the second floor of the shopping centre. 

What time does A&B Central Square open?

Many stores in the shopping centre currently list their opening hours as approximately 09:30 – 22:00. However, opening hours may vary between restaurants and stores, so it is best to check directly with the place you plan to visit. 

Are there dining options at A&B Central Square?

Yes. Dining options include McDonald’s, Pizza 4P’s, El Gaucho, Basta Hiro, Mikado Sushi and many other restaurants and eateries. 

Is parking available at A&B Central Square?

Yes. The shopping centre uses a smart parking system with magnetic cards to control vehicle entry and exit. 

Is A&B Central Square close to the beach?

Yes. The building is located on Tran Phu Street, opposite 2/4 Square and close to Nha Trang Beach.